Open Business – The Narrative vs. The Ruthless Measurement

Social Analytics. Don’t you just love it? Oh, metrics, what would we do without you in the business world, right? They are the main reason, apparently, of our mere existence in a corporate environment. And, lately, attempting to measure the Return On Investment of Social / Open Business has been grabbing most of attention in the … Continue reading Open Business – The Narrative vs. The Ruthless Measurement